SYFY Created a 3-Part VR Series for George R.R. Martin’s ‘Nightflyers’
SYFY is bringing fans of George R.R. Martin's psychological thriller "Nightflyers" inside a TV version of the novella using virtual reality. Ahead of the season premiere on Dec. 2, the network created...
View ArticleGrey Chief Creative Officer John Patroulis Makes First Round of Executive...
Eighteen months after leaving BBH New York to take on the global chief creative officer job at Grey, John Patroulis announced his first round of executive-level hires today. Executive creative...
View ArticleFacebook Users Were Hungry for Chicken and Dumplings in October
Women, particularly those 50 and older, worked up quite the appetite for chicken and dumplings in October, making it a Topic to Watch on Facebook for the month, according to Facebook IQ. Conversation...
View ArticleNBCU and Verizon Add AR Elements to Bring Back Classic Balloons to Macy’s...
Thanksgiving is always one of the most lucrative days of the year for NBC, in large part because of its annual Macy's Thanksgiving Day Parade broadcast. The Parade regularly draws one of the year's...
View ArticleQ&A: FCC Commissioner Brendan Carr Talks About Winning the Race to 5G
The Federal Communication Commission has begun its first-ever auction of rights to broadcast at a range of super high-frequency waves--a key step in the march towards the next generation of wireless...
View ArticleWhat Retail Brands Can Expect From Millennial Shoppers This Black Friday
Black Friday is getting closer, and with it is the start of what's expected to be a robust shopping season. As it does, retailers are betting that millennials will drive significant sales during the...
View ArticleWhy Axios Is Betting Big on Native Content, Sponsored Events and Branded...
Roy Schwartz thinks programmatic "butchered" digital banner advertising, which is why you won't find any banner ads on Axios, the news website he co-founded nearly two years ago. Instead, Axios, a...
View ArticleNielsen Names David Kenny as New CEO Following Mitch Barns’ Retirement
David Kenny will join Nielsen as its chief executive officer, the company announced today, coming from IBM where he oversaw its cognitive solutions business. Kenny's appointment comes amid increasing...
View ArticleTumblr’s iOS App Was Pulled Off the iTunes App Store Due to Child Pornography
The Tumblr iOS application has been unavailable via the iTunes App Store since late last week due to instances of child pornography not being caught by the site's filters. Aparajita Sharma of...
View ArticleVictoria’s Secret Appoints a New CEO—and Is Relaunching a Major Category
Changes are coming at Victoria's Secret. The lingerie retailer, which has been in the news over the past weeks following a controversial interview CMO Ed Razek gave to Vogue earlier this month, timed...
View ArticleOmnicom Wins 10 Year, $4 Billion Army Contract After Elimination of Incumbent...
Omnicom has emerged victorious in the long, highly contested review for the Army's marketing contract, according to the Department of Defense. WPP was the other finalist in the pitch. The news comes...
View Article12 Easter Eggs You Probably Missed in Apple’s Incredibly Detailed Holiday Ad
Apple's holiday ad for 2018 is, at first blush, a charming story of a young woman learning to embrace her artistic gifts. She toils away for a year on a mysterious creative project, only to be held...
View Article40 Shocking Holiday Shopping Stats You’ll Have to See to Believe
Software company Adobe projects American consumers will spend $5.9 billion online during the upcoming retail bonanza that is Black Friday, which is up from $5 billion last year. Similarly, it estimates...
View ArticleAn Exclusive Look Behind the Scenes of Comedy Central’s Redesign
Comedy Central made news seven years ago when it gave the heave-ho to its iconic tower logo, replacing it with something so minimal people wondered if it could possibly be right. That cool planet with...
View ArticleA Young Gamer Gets the Hero’s Treatment in This Endearing Ad for Microsoft’s...
When was the last time you felt the rush of finally mastering the big boss level of a video game with the enthusiastic support of your friends? It's an exhilarating feeling that only a fraction of us...
View ArticleTwitter: Here’s How to Prevent Users From Tagging You in Photos
Did you know that Twitter allows you to prevent people from being able to tag you in the photos they share to the social network? Our guide will show you how this works. Note: These screenshots were...
View ArticleHow Bipartisanship Could Affect the Advertising Industry Following the Midterms
As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use as a...
View ArticleThis French Startup Says No to American VC but Yes to French Public Money
When it comes to growth funding, the difference between Europe and America comes in sharp relief. The glaring lack of venture capital culture on the old continent has driven American investors to pour...
View ArticleHow a Core Team Financial Model Can Satisfy Both Clients and Agencies
Financial models aren't exactly the sexy side of the business, and I agree with this. As agencies today are striving to build their version of the agency of the future, it's not uncommon to hear about...
View ArticleLinkedIn Is Dipping Its Toes in the Stories Water With Its Beta-Test of...
The stories format making its way to another social networking site probably doesn't come as much of a surprise, but it might when you consider which site is jumping on board. LinkedIn confirmed that...
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