Walmart Acquires 20-Year-Old Intimates Brand Bare Necessities
In its second power move of the month, Walmart has acquired intimates brand Bare Necessities for an undisclosed amount. The 20-year old company has more than 100,000 products with over 160 brands,...
View ArticleMIT Is Making a Record Investment in AI With Its New $1 Billion College
One of the leading institutions in artificial intelligence research is spending big on a new hub for its study. The Massachusetts Institute of Technology said Monday it will establish a $1 billion...
View ArticleFacebook Is Taking Aim at Posts With False Information About How to Vote
Facebook continues to take steps to safeguard the upcoming midterm elections in the U.S., announcing late Monday that it is targeting posts containing misrepresentations about how to vote. Public...
View ArticleObviously Caters to Its Clients With an Army of Influencers
It's not obvious why full-service influencer agency Obviously got its name--unless you know a certain inside joke. The shop's founder and CEO, Mae Karwowski, said that when she was working at lifestyle...
View ArticleBlockchain Isn’t Just a Buzzword Anymore. How Advertisers Are Testing Its...
Perhaps Dunkin' should change its tagline to Running on Blockchain. Early next year, the company, using blockchain technology from a startup called iPowow, will let TV viewers who have watched a...
View ArticleABC Is Giving Itself a Roseanne Do-Over With The Conners
Few recent TV shows have exploded on the scene--and then imploded--with the force and speed of ABC's Roseanne revival last spring. The sitcom debuted in March to 18.2 million viewers and a 5.2 rating...
View ArticleThis Refinery29 Co-founder Is No Stranger to Leaps of Faith
Making courageous moves amid a lot of uncertainty has colored the life of Christene Barberich, the global editor in chief and co-founder of Refinery29, the lifestyle-focused media company. Take, for...
View ArticleHow Big Tech Is Working With Nonprofits and Governments to Turn Data Into...
As Hurricane Michael approached the Florida Panhandle, the Florida Division of Emergency Management tapped a tech company for help. Over the past year, Florida's DEM has worked closely with GasBuddy, a...
View ArticleInfographic: The Top Brands That Are Truly Capitalizing on Influencer Marketing
Anyone with an Instagram account can see that brands are utilizing influencer marketing, but which brands are really capitalizing on it? Influencer marketing platform Mavrck analyzed the categories and...
View ArticleYouTube Debuts Targeting Tools to Help Marketers Reach the Growing Legion of...
YouTube is launching targeting tools to better help marketers engage with hard-to-reach audiences, a growing problem for marketers eager to engage with viewers abandoning linear TV in droves. The...
View ArticleOrangetheory Invites 300 Million People to Work Out for Free as Daylight...
For shame, people! You say you have no time to get fit but yet you're frittering away untold hours binge-watching, Twitter warring and Fortnite playing. Just because you sometimes bust a sweat does not...
View ArticleAdvertisers Look for Better Transparency Through Private Programmatic Deals
Programmatic advertising is no longer a niche segment of the digital market, as four out of five U.S. online display ads are now delivered using ad tech, with the market forecast to top $47.3 billion...
View ArticleTwitter Is Ready for the Tipoff of the 2018-19 NBA Season
The 2018-19 National Basketball Association season tips off Tuesday night, and Twitter is aiming to be fans' social courtside seats. Real-time game highlights will be available to fans through the...
View ArticlePortugal’s Tourism Is on the Rise Thanks to Its National Airline’s Stopover...
If, over the past year or so, photos of friends posing on the streets of Lisbon or lying on the beaches of Porto have increasingly been populating your Instagram feed, you likely have Portugal's...
View ArticleOmnicom Remains Optimistic Amid Third Quarter Revenue Decline
CEO John Wren took an optimistic tone in Omnciom's third quarter earnings report call, despite the holding company reporting a slight decline in revenue compared to the third quarter of 2017. "I remain...
View ArticleDDB to Part With New York President, CEO and 20-Year Veteran Chris Brown
DDB New York president and CEO Chris Brown will soon be leaving the agency after more than two decades, a spokesperson confirmed this week. Brown will remain in the position during a transitional...
View ArticleThis Sprawling International Thriller for HP Business Printers Is an Epic,...
When shopping for a printer, how highly does online safety and protection rank? For the average consumer, it's likely not very high on the list of must-have components, even for businesses. HP and...
View ArticlePinterest Is Converting Its Older Buyable Pins to Product Pins
Pinterest is welcoming the run-up to the holiday shopping season with Tuesday's introduction of three new shopping features. The older Buyable Pin format is being replaced with Product Pins, as...
View ArticleUnmetric: The Run-Up to the 2018-19 NBA Regular Season Was the Lake Show
The Los Angeles Lakers dominated social marketing firm Unmetric's analysis of National Basketball Association teams across Facebook, Twitter and Instagram from Oct. 1 through 15. The NBA 2018-19...
View ArticleHow Adobe Is Embedding Its Artificial Intelligence Platform Deeper Into the...
Adobe wants creatives to embrace using artificial intelligence rather than worry about it taking their jobs. At its MAX conference this week in Los Angeles, Adobe unveiled a number of new ways that...
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