McDonald’s Sweden Simulated Dyslexia on Its Ads and Menus to Raise Attention...
Dyslexia is one of the world's most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven't experienced it likely don't appreciate what a...
View ArticleWill Location Data From Instagram Soon Make Its Way Over to Facebook?
Instagram appears to be testing a new privacy setting that would enable it to share its users' location histories with parent company Facebook. Developer and blogger Jane Manchun Wong shared the tweet...
View ArticleAppNexus Co-Founder Steps Down as CEO Following AT&T Acquisition
AppNexus co-founder Brian O'Kelley is stepping down from his role as CEO following its purchase by AT&T as the telco moves to integrate the ad-tech company into its recently rebranded media and...
View ArticleThis Natural Deodorant Brand Says Its Popular Competitors ‘Slowly Poison’ Women
Challenger brand Kopari has a message for women using mainstream deodorants: They're clogging your pores with aluminum and hindering the normal function of your underarm glands--oh and they "slowly...
View ArticleWhat Advertisers Want to Know About Programmatic
Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the media industry. Research firm eMarketer asserts...
View ArticleFacebook’s Camera Effects Platform Is Now Spark AR
Facebook introduced its Camera Effects Platform at its F8 conference in April 2017 as a way to bring augmented reality to the cameras in people's phones, rather than to separate devices, such as...
View ArticleGSK Sends $1.5 Billion Media Account to Publicis
GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of custom Publicis Media team as its global media agency of record, according to sources with...
View ArticleZombies Are Running Amok in New York Ahead of The Walking Dead’s Sunday Return
On The Walking Dead's series premiere in 2010, zombies--or walkers, as they're known on the show--had overtaken the city of Atlanta. Now they are running amok in New York. Walkers will be roaming the...
View ArticleThe Facebook Pixel Will Add a First-Party Cookie Option
Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from...
View ArticleSnap’s VP of Marketing Is Leaving the Company
Steve LaBella, Snap Inc.'s vp of marketing, will be leaving next month, the company has confirmed. During his brief tenure at Snap, LaBella, who joined in 2016, helped create and execute a number of...
View ArticleVideo: Before You Have to Navigate an External Brand Crisis, Look Internally...
Starbucks, Uber and Papa John's are just a few big brands who've had to navigate a recent brand crisis. Bozoma Saint John--former chief brand officer for Uber, and, since June, CMO of Endeavor--said...
View ArticleGirls Who Code Drops a New Digital-Visual Album to Celebrate ‘Modern Sisterhood’
Ahead of International Day of Girls this Thursday, October 11, Girls Who Code is dropping a new campaign and a digital visual album that's perfectly in line with its mission of empowering women. The...
View Article5 Highlights from Evan Spiegel’s Memo to Snap Inc. Employees
Snap Inc. CEO Evan Spiegel shared a long memo with employees Sept. 26 in which he outlined several goals, including full-year profitability in 2019. The memo was obtained and shared by Alex Heath of...
View ArticleThe Team Behind Coding Interview Startup Refdash Is Joining Facebook
Facebook turned to the team behind Refdash, a platform that enables people to practice interviewing for coding positions, to help enhance its own jobs offering. Refdash announced in a blog post that...
View ArticleVideo: How Levi’s Assessed a Tumultuous Political Landscape and Used Jeans to...
The day after the 2016 election, Levi's Global Brands CMO Jennifer Sey knew the iconic American brand's marketing needed to reflect the current mood of a divided country. Sey shelved an advertising...
View ArticleLinkedIn Acquired Employee Engagement Platform Glint
LinkedIn announced an agreement to acquire employee engagement platform Glint. Terms of the transaction were not disclosed, but LinkedIn vice president of talent solutions, careers and learning Daniel...
View ArticleQ&A: Marriott’s Chief Customer Experience Officer on the Importance of...
Like many of us, Marriott's chief customer experience officer, Adam Malamut, wears multiple hats. Most of us, however, don't have a Ph.D. in organizational psychology and can nimbly move between...
View ArticleWhat Marketers Can Learn About Pulling Off a Stunt From IHOP, Burger King and...
Getting attention through stunts is not anything new. It's a healthy tactic that brands keep using to make a splash in news and culture. However, in the past several years, stunts have become more...
View ArticleAs Digital Payments Grow in the U.S., Banks and Tech Companies Are Forging...
Last week, PayPal, the payments platform, announced plans to sponsor three sports teams--the Phoenix Suns, Phoenix Mercury and the Spanish soccer team Real Club Deportivo Mallorca--as part of a broader...
View ArticleInfographic: How Agencies Use Color in Their Logos
The dominant color in an agency's logo may seem like a trivial matter compared with the shop's mission, goals and ideal clientele, but make no mistake: It matters. Global creative platform 99designs...
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