Editors’ Letter: Our Coverage of Brands Has Never Been More Interesting, or...
The original Brandweek magazine rolled into Adweek years ago, but the name has endured in many readers' minds. Today it's back, reimagined for 2018. Executives convening in Palm Springs, Calif., for...
View ArticleHow Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-On
Jen Rubio remembers the first time she saw a piece of Away luggage out in the world. It was February 2016, and Rubio--who founded the company with fellow Warby Parker alum Steph Korey the year...
View ArticleWunderman Acquires Majority Stake in Marketing Technology Performance Company...
WPP global digital agency Wunderman has acquired a majority stake in marketing technology performance company Emark, strengthening the agency's Salesforce practice. "We have been following Emark's...
View ArticleIHOP Created a Pumpkin Pancake Beer, Literally Infused With Buttermilk...
Let's take a quick look at IHOP's year so far. It changed the name to IHOb (temporarily) to promote its burgers, and panic ensued. However, by all accounts, it worked pretty well--or not, depending on...
View ArticleWalmart Is Putting Lettuce on the Blockchain
Walmart and Sam's Club have asked their suppliers of leafy greens to start using blockchain technology to ensure "real-time, end-to-end traceability from farm to table" and to "speed up identifying,...
View Article4 Key Takeaways We Learned in Ad Tech Last Week
In the latest installment of Adweek's brand new programmatic advertising vertical, we rounded up the latest news in the ad-tech world so that you don't have to wade through all the jargon. Here's what...
View ArticleGoogle Releases Proposed Privacy Framework in Advance of Senate Committee...
Two days before a scheduled Senate hearing on consumer data privacy, Google has released a proposed data protection regulation framework for any potential federal privacy laws that could impact the...
View ArticleTwitter Is Doing Its Part to Get Out the Vote in the U.S.
Nonprofit, nonpartisan organization TurboVote has been the darling of social networks of late, with Twitter announcing that the two companies partnered to launch a National Voter Registration Day...
View ArticleCan CBS Make Murphy Brown a Hit, Again?
In the past few years, broadcasters have successfully attracted audiences with revivals of hit '90s series, from The X-Files (Fox) to Will & Grace (NBC) to Roseanne (ABC). Now CBS will try to...
View ArticlePartners in Crime Leans on Freelancers to Shake Up Agency-Client Relationships
Partners in Crime may only have a full-time staff of two, but its reach is wide. Since starting in 2015, the agency has worked with clients like eBay, REI and Sheraton. It handles this heavy load...
View ArticleThis Designer Rejected a 6-Figure Salary at Apple to Become Partner at Age 25
Turning down a six-figure gig with Apple in the early stages of her career was a gutsy move, but Jessica Walsh--now partner, art director and designer at Sagmeister & Walsh--has no regrets. Her...
View ArticleLinkedIn Lit Up the Next Stage of Its ‘In It Together’ Campaign With an Emmy...
LinkedIn continued its strategy of using major awards shows as launching pads for its campaigns. The third phase of LinkedIn's In It Together integrated marketing campaign kicked off with television...
View ArticleHBO’s All-Star Cast Quietly Urges Americans to Vote in a Powerful Spot
Celebrities have donned black for Time's Up, marched on the White House advocating for women's rights and gun reform, and ultimately have been the face and driving force behind social change across...
View ArticleInstagram Co-Founders Abruptly Depart, Leaving the Company’s Path Forward...
Instagram co-founders Kevin Systrom and Mike Krieger abruptly departed the company Monday night, leaving the future of the Facebook-owned app uncertain. In a statement, Systrom, Instagram's CEO, wrote...
View ArticleSurvey Says: Twitter Wants Its Users to Help Craft Its Dehumanization Policy
Twitter is turning to its users for help crafting its dehumanization policy, making a survey available via this blog post where people can share their feedback until Tuesday, Oct. 9, at 6 a.m. PST/9...
View ArticleDunkin’ Drops the ‘Donuts’ as the Latest Brand to Shorten Its Name
The latest in the name-shortening branding trend involves the stuff that America runs on: coffee. In what it calls an extension of its "first-name basis" with fans, the chain formerly known as Dunkin'...
View ArticleNielsen Social Content Ratings, Week of Sept. 17: 70th Primetime Emmy Awards...
The 70th Primetime Emmy Awards drew 5.132 million interactions across Facebook, Twitter and Instagram during the week of Sept. 17, topping the Nielsen Social Content Ratings list of television series...
View ArticleTwitter Brought the Fantastic Beasts: The Crimes of Grindelwald Trailer to...
Some Fantastic Beasts took over billboards in New York, Toronto and Tokyo, with an assist from Twitter. Legendary author J.K. Rowling debuted the trailer for upcoming feature film Fantastic Beasts: The...
View ArticleBrands Need to Be Prepared for the Inevitable Crisis, Bozoma Saint John Says
When it comes to a brand crisis, it's not a matter of if but when, according to Endeavor CMO Bozoma Saint John, who emphasized her point to Brandweek attendees by humming the theme song from Jaws. To...
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