Diversifying in Advertising Requires Creativity and a Drive to Instill Fairness
The fundamental idea is very simple, like all powerful notions. A marketer's best work is only made possible through a diversity of talent applied to that company's business. In recent years, the...
View ArticlePro Tips: 23 Industry Execs Share Their Secrets to Success
Every career is filled with opportunities and pitfalls. It's how one deals with adversity andsuccess along the way that can mean the difference between moving up the ladder, making an impact or...
View ArticleInfographic: How Women Want Tech to Shape the Shopping Experience
Women are embracing more personalized, speedy and seamless customer experiences. New research from PopSugar found that while in-store shopping is still king in some areas--90 percent of women still...
View ArticleLearning Where to Draw the Line: How Agencies Can Deal With Toxic Clients
Last October, a pizza chain with a familiar face hired a new chief marketer and a red-hot, digital-first agency to shake up its brand after several disappointing quarters and PR snafus. It all seemed...
View ArticleHow to Future-Proof a Career in Marketing When the Old Rules No Longer Apply
Thanks to digital transformation, there are myriad ways to reach consumers, and these new channels have revolutionized not just how advertising is conceived, executed and distributed, but who makes it....
View ArticleAmid Les Moonves Allegations, Advertisers Are Sticking by CBS—for Now
During CBS Corp.'s quarterly earnings call last Thursday, Les Moonves sounded like his usual ?ber-confident self, making his typical boasts to investors about "record results," "another very strong...
View Article5 Must-Ask Questions for Prospective Creative Hires
Twenty-year veteran Christie Cordes, founder of Ad Recruiter--whose stellar list of clients includes Sony, Jaguar and Xbox/Microsoft--shares her five essential questions. Can you tell me which social...
View ArticleLinkedIn Tweaked Its Experience Section to Group All Positions at the Same...
LinkedIn tweaked the design of its experience section with an eye toward helping professionals on its network better highlight their past jobs and career movement. Associate product manager Ian Brooks...
View ArticleFX’s Terrifying First Teaser for American Horror Story: Apocalypse Will Haunt...
FX's marketing campaign for each new season of American Horror Story manages to be even creepier and more disturbing than the one before it, and the bar has once again been raised for the newest...
View ArticleTwitter Prepares New Pitch to Brands and Agencies, Restructures Creative...
Twitter is known as a critical source of breaking news and journalistic banter--as well as a cesspool for toxic trolls. Now, it wants to reintroduce itself to brands and agencies. Earlier this month,...
View ArticleThis Director Turned $5,000 Into an Outstanding Adidas Spec Ad
Adidas' approach to creators has made the brand a darling of the creative set. The brand's talent roster--including athletes and key influencers like Pharrell Williams and supermodel Karlie Kloss--cuts...
View ArticleShowtime Is Releasing 2 Docuseries Based on Trump’s Favorite Twitter Rant Topics
This fall, Showtime is turning two of Donald Trump's favorite Twitter targets into docuseries. The premium cable network will air a docuseries in November that looks at the conflicts between U.S....
View ArticleWhat Brands Need to Know to Successfully Market Feminism in the #MeToo Era
In March, American Eagle's lingerie chain Aerie made a major statement. The store released a one-piece black bathing suit with the word "Survivor" stamped across the front. Modeling the swimsuit was...
View ArticleThis Agency Brings Product-Inspired Strategy to Purpose-Driven Marketing
While "purpose driven" might not be what first comes to mind when thinking of an agency with venture capitalist connections, Scout Lab has spent the first year of its life developing processes that...
View ArticleThis 24-Year-Old Was a Patron at Alexandria Ocasio-Cortez’s Bar. Now, She’s...
Two years ago, Maria Arenas had just graduated from the Pratt Institute in Brooklyn (where she earned a BFA in graphic design and worked in the school's print labs). She sent her resum? to "over 50...
View ArticleCashierless Tech Is Coming. Here’s How It Will Blow Up Retail
The debut of Amazon's checkout-less convenience store Amazon Go is one of the biggest evolutions in transactional commerce since Ohio saloonkeeper James Ritty patented the cash register in 1879. That's...
View ArticleOrange Is the New Black Scored More Viewers in TV’s Most Coveted Demo Than...
Netflix's Orange is the New Black still remains a force to be reckoned with in its sixth season. The first episode of Season 6, which premiered along with the rest of the season on July 27, scored 5.3...
View ArticleAgency Marketing Veteran Kerry Fitzmaurice Joins Blockchain-Powered...
Creative agency marketing veteran Kerry Fitzmaurice has joined startup blockchain entertainment studio SingularDTV as svp of brand marketing. SingularDTV is a decentralized entertainment studio powered...
View ArticleWhat Indra Nooyi’s Departure as CEO of PepsiCo Means for the Future of Female...
On Monday, PepsiCo announced that CEO Indra Nooyi, a 12-year veteran in the role and a 24-year PepsiCo employee, is stepping down on Oct. 3. With the news of her departure, PepsiCo also announced that...
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