2018 FIFA World Cup Russia Features Are Coming to Facebook Messenger
Facebook Messenger is introducing several features this week to mark Thursday's kickoff of 2018 FIFA World Cup Russia. Fans will have access to Camera Effects such as filters adding face paint and...
View ArticleMercedes Parent Forced to Recall 238,000 Diesel Cars Over Deceptive Software
Mercedes-Benz parent Daimler is recalling nearly a quarter of a million diesel vehicles after German regulators accused the company of installing deceptive software designed to trick emission tests....
View ArticleWhy Bozoma Saint John Left Uber After One Year to Become CMO of Ari Emanuel’s...
Longtime marketing veteran Bozoma Saint John, who will be speaking at next week's Cannes Lions Festival of Creativity on the topic of taking risks, has made another big leap of her own by leaving a top...
View ArticleReddit and Twitter Are Creating New Video Ad Formats
Reddit is rolling out native video ads, further deepening the platform's ways of putting brands in front of its audience. To help monetize the growing use of video content on the platform, the company...
View ArticleHow to Become a Trusted Consumer Engagement Brand
The lines are blurring between consumer engagement points across marketing, commerce and service, from email marketing to online shopping and including newer technologies like voice assistants and...
View ArticleMinecraft and Sony Led the Pre-E3 Chatter on Facebook
With the Electronic Entertainment Expo kicking off Tuesday in Los Angeles, Facebook shared new data related to how its users are talking about the video game convention on both Facebook and Instagram....
View ArticleThink IHOb Is Bad? Here Are 4 Other Brands That Tried to Change Their Names
If Twitter is any gauge of consumer sentiments, the International House of Pancakes' announcement Monday that it was changing its name to the International House of Burgers (colloquially: IHOP to IHOb)...
View ArticleMAC Cosmetics and Vice Created a Surreal, Hypnotic Homage to Aaliyah’s Legacy
Aaliyah was an iconic R&B artist of her day and featured on one of i-D's most iconic covers. Seventeen years later, MAC Cosmetics and i-D, a Vice-owned global platform for emerging talent that...
View ArticleRamadan Lit Up Snapchat Globally During May 2018
Snapchat released its first-ever Snap Chatter monthly trends report, looking at what its 191 million daily users were talking about during May 2018. The messaging application said 20 percent of its...
View ArticleFacebook Has Some 2018 FIFA World Cup Russia Features of Its Own
2018 FIFA World Cup Russia fun is not exclusive to Facebook Messenger, as the social network revealed some special features of its own for the tournament, which kicks off Thursday. Starting Wednesday,...
View ArticleNope, You Still Can’t Ask Google Assistant for 3 Things at Once
Reports of its birth were greatly exaggerated. Despite widespread reports that Google Assistant's Multiple Actions feature for three or more actions was live based on a tweet from Google's hardware...
View ArticleJudge Rules for AT&T in Antitrust Trial, Approving Merger With Time Warner
Almost 20 months after AT&T first announced its deal to acquire Time Warner, the companies could be just six days away from joining forces after a federal judge ruled in AT&T's favor late...
View ArticleA Hotel Chain’s Umbrella Uses LED Strips to Brighten Your Rainy Days
Days Inn shines a new light on a familiar promotional item--an umbrella emblazoned with the brand's logo--in this campaign developed with Olson Engage. The economy hotel chain modified a bunch of...
View ArticleInfographic: What Advertisers Should Know About Marketing to Fathers
Fathers are a unique and often overlooked demographic when marketing decisions are made. A recent study conducted by MDG Advertising revealed fatherhood has a huge impact on brand engagement, yet many...
View Article4 Takeaways on the Future of Advertising From Ken Auletta’s ‘Frenemies’
Ken Auletta, the writer behind The New Yorker's "Annals of Communications" profiles, followed up the New York Times bestseller, Googled, with a thorough look inside the advertising industry. Adweek...
View ArticleThis Machine Learning Model Picked Spain to Win the 2018 World Cup
Statisticians at German technical university Technische Universitat Dortmund built a model that used machine learning to predict Spain will win the 2018 World Cup. The prediction is based on 100,000...
View ArticleIs Cannes Lions Missing Out on an Opportunity to Address Sexual Harassment in...
There is little doubt that the atmosphere at this summer's Cannes Lions Festival of Creativity will be different than in past years. But how dramatic will the change be, and how much of a difference...
View ArticleTwitter Debuts New Way for Users to Discover Tweets for Relevant Topics
Twitter's pitch of being the place to "see what's happening" has become ad nauseam. However, unless you're a power user of the internet, it's often tricky to know which users and hashtags fulfill that...
View ArticleWhich Players in 2018 FIFA World Cup Russia Have the Most Instagram Followers?
Instagram had some fun in the run-up to Thursday's kickoff of 2018 FIFA World Cup Russia, compiling its All-World Team of participating players, by position and number of followers. The Facebook-owned...
View ArticleFor Its First Out-of-Store Brand Activation, Coach Created a Visual,...
This Coach is not your mother's Coach. This week in New York, the legacy fashion brand took a leap into its future with the debut of Life Coach, its first-ever external brand activation (outside of its...
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